AIMP Website Rebrand

Columbia College Chicago - 2022

As a web designer, I was asked to rebrand an existing brand's web presence.

I chose AIMP, a freeware local music player I personally use. The brand's existence as a freeware program means it relies on donated labor and the core developer's personal time to function. Essentially, its web presence hasn't been meaningfully updated since the 2000s.

The website attempts to replicate the colors and textures of the desktop app's official skin, a familiar scheme to most users. At the same time, the design is modernized and enlarged significantly to allow for a better mobile browsing experience, and to draw attention to the elements users are looking for most quickly.

Visit the old site at aimp.ru
Visit the new site at rebrand.cerv.id